Principal Tower is the signature landmark of the Principal Place development. This mixed-use scheme comprises a new half-acre public piazza, 600,000 sq ft of state-of-the-art office space and 20,000 sq ft of retail space. The latter includes a lively offering of bars, cafés, restaurants and fashionable boutiques.
Principal Tower is bordered by a newly created public piazza, landscaped with trees and green spaces. Residents also benefit from amenities that include a lap pool, spa, a state-of-the-art gym, private cinema, 24-hour concierge and residents’ lounge. There are
subterranean bicycle storage facilities available and opportunities to acquire parking spaces.
Conceived to complement the already iconic skyline, Principal Tower’s apartments soar above the London landscape. With views embracing Canary Wharf, Foster + Partners’ iconic Gherkin, the London Eye, Hyde Park and Buckingham Palace the location is second to none.
Every apartment has been spatially configured to maximisethe impact of the views beyond, with many of the open-plan living areas leading directly onto balconies. Herringbone oak floors, neutral walls and full-height windows provide the ideal canvas against which the city’s ever-changing panorama can be enjoyed. These views are the focal point of the apartments.
Foster + Partners has continued its masterful design eye throughout Principal Tower in association with LIV Interiors. The dramatically sculptural staircase and marble-clad, double-height reception echo the seamless elegance and heritage materials of the exterior. The mezzanine bar provides a luxurious meeting place to enjoy the views over the piazza.
A concierge service is on hand 24 hours a day.
SPA & GYM
The private swimming pool is located on the first floor of the Tower. This allows swimmers to feel as though they are floating just above the city streets. A metalfinish feature wall creates a sculptural focus, complementing porcelain floor tiles and textured walls.
The multi-purpose screening room, adjacent to the residents’ bar, has seating that can be configured in a number of ways, according to purpose and the ambience required. Residents can hire this space for private parties and screenings, including film, music or
games entertainment, as well as for business conferences.
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